Reviving cocoa's mythical taste experience withKakau
Chocolate brand, inspired by the most ancient and pure chocolate-making processes, bringing a series of organic products. Multiple recipes, cocoa intensity percentages and cocoa collections commanded the creation of a visual system that could encode all those features at a glance.
Recalling the use of chocolate as money in ancient cultures, the packaging design invokes banknote design principles, yet calls on a more crafty and organic look and feel, alongside surreal and legendary illustrations, which travel us to unspeakable landscapes and timeless moments.