Reshaping the visual identity ofYouth of Syriza

BrandingUX/UI DesignDevelopment
The youth organization of the Greek political party Coalition of the Radical Left (SYRIZA), aspiring to redefine youth’s relationship with politics and encourage comradeship and participation. Responding to their request for a new visual language that reflects their values and connection to historical and political references, we created a new logo alongside a multifaceted visual identity, fortified by an extensive color palette for different subject areas, custom typeface (Sociare Grotesk™) and raw illustrations that ensure communication vividness and consistency across diverse applications and channels.
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